Our web site visitors are expatriate decision makers and managers of international companies expanding into Asia. Managing corporate and personal budgets while setting up the business and relocating, expatriates prefer to follow competent recommendations. Business connections with people speaking their mother tongue are appreciated. With little time for personal research new expatriates rely on professional product and service providers, who convince with competence and efficiency.

ZoCard, Singapore and the region’s first and leading freecard company, has teamed up with enterAsia Information Services to provide a premiere Discount Coupon Market (DisCoMa) online hosted on www.entersingapore.info/discoma.

The collaboration stemmed from the idea that promotions featured on ZoCards could also be disseminated on the internet to benefit clients through additional exposure to the expat and PMEB markets.

DisCoMa is ideal for the following:

• Financial institutions to feature credit card discounts
• Mobile phone companies to promote new editions of phones
• Promotion of new products entering Singapore
• Cross selling & campaigns
• General retail Sales & Promotions
• Lifestyle and Events Marketing

With DisCoMa, there is also the option to use coupons as a gift voucher and/or send to friends via email.

enterAsia was started by Managing Director Jacqueline Reischel, she says, “ZoCard and enterAsia are different styles of media which can complement each other rather than compete. By linking our advertising platforms, we provide bridges and enable advertisers to reach customers on the Internet virtually instantaneously, and to make use of discount incentives”.

She feels that DisCoMa offers expatriates and locals a one-stop option to research good deals and plan their shopping spree accordingly.

As Jacqueline says, “The key to successful positioning in search engines is quality content. Over 15,000 key phrases used in Internet search engines end up on our pages. We link over 27,000 expatriates and locals monthly directly from within editorials to service and product providers featured in our web pages, directories and DisCoMa”.

ZoCard is Singapore’s only award winning, free postcard advertising company, with a prime audience that collects its advertising message at over 450 of Singapore’s better venues.

The company was established in 1995 and has since then distributed millions and millions of postcards in locations where our audience shop, exercise, relax, dine and meet socially.

Currently, ZoCard attracts a wide spread of advertising ranging from fashion to consumer goods, government to lifestyle products, retail and art.

The ZoCard racks can be found all over the island, mainly in better bars, restaurants, cafes and arts venues as well as educational institutions, ad agencies and corporate offices.

enterAsia Information Services is an electronic relocation services and online relocation information provider who links up expatriate clients with product and service providers in Singapore and Shanghai.

Initially established in 2001 to provide online solutions for companies transferring employees to Asia, enterAsia has ventured into web site publishing in 2004 to provide Internet niche advertising in Asia. Advertisers can feed from a pool of well educated, Internet savvy visitors with high income and a strong desire to spend money on products, services, entertainment, travel and electronics.

The DisCoMa expands the current concept of exclusive service anchor partners advertising simultaneously on all pages to reach expatriates towards the shopping and services directories more often visited by the locals.